Hello, my name is Sam Missingham and welcome. I set up Lounge Marketing to give authors practical skills needed to market and sell more books. And help navigate book publishing a little too.
Who am I?
I am an award-winning book marketer, international speaker, journalist, blogger and founder of Lounge Books, a new home for book-lovers. I was Head of Audience Development at HarperCollins UK for 4 years where I ran large-scale marketing campaigns. Previous to that I was Head of Events & Marketing at The Bookseller, the UK's book trade magazine. I co-founded FutureBook, the community charting the digital transformation of the industry. More about me here.
How can Lounge Marketing help you?
The Lounge Marketing service offers you ongoing book marketing advice and support. The idea is that you keep learning the skills needed to If you're an author and you really want to get to grips with your book marketing, unsure where to start with your marketing or your further along and need to refine activity, or indeed want inspiration, Lounge Marketing could work for you. Marketing your books is an investment of time and money, but it essential in a crowded market. You can put yourself in as strong a position as possible, by learning where to spend your marketing budget most effectively, only choosing tactics that you can measure and see results. You'll need to understand how you can exploit Amazon and other online bookseller opportunities, learn how to plan your launch, how to get publicity, work with book bloggers, what social media to use and how to understand who your readers are and find them. And what opportunities are available and whether they work or not.
There is a lot to learn, but I am a great believer in authors empowering themselves and owning the process.
Lounge Marketing is super low-risk, you pay £10 per month and can cancel at any time with zero penalties.
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You'll also benefit from my website Lounge Books which is a home for book-lovers. As a member, you'll get to promote your books there through blogs, ads, and across my audiences across my social media platforms.