Traditionally published authors are spending their own money on their marketing - I was surprised to the extent that this is going on.
Author, Kerry Wilkinson gives his advice on writing effective book blurbs.
A totally transparent email marketing campaign of a Lounge Books deals email. And I give you lots of tips on making email marketing work for you.
If you're an author looking to learn more about book marketing, publicity and gain some tips and techniques for selling more books, then put these events at the fair in your plans.
Not sure if you should build your newsletter list or if email marketing sells book. Follow these very practical ideas for launching your author newsletter and building your list for free.
Award-winning designer Mark Ecob on how to get the best out of working with designers.
Discover the essential book marketing podcasts for authors.
Author and expert, Tim Hughes gives his tips on how authors can sell on social.
Make sure your author website works hard for you. I have critiqued Lounge Author member Lulu Allison's website and explained some best practice.
How can I tell if I'm spending time on the right things and know if anyone is seeing it? Self-published author Mark Brownless asks.
If you're unsure exactly what an author platform is or why you might need one, this post will walk you through the essential elements.
I've chosen 15 authors who are brilliant at Twitter. They all use it slightly differently, but show off its potential brilliantly.
Looking for bookish inspiration and not sure which booktubers to start with..... here are my picks.
If you love podcasts and enjoy listening to lots of book chat, then check out these 12 bookish podcasts.
Get some bookish inspiration in your inbox and sign up to these bookseller and publisher newsletters.
Looking for inspiration for your Instagram account? Here are 24 beautiful bookstagrammers for you to follow.
You've set your Twitter account up but aren't sure how to take it to the next level, this post will give you some pointers on using Twitter to its full potential.
If you're an author and are unsure where to start with Twitter, this post will walk you through the very basics.
tips, case studies and expert advice