If you’re an author trying to understand the book marketing options available, then this post will give you guidance on where to focus your energies and links to trusted resources and advice.
Find out why Greggs are SO brilliant at marketing and what us book folk can learn.
Here's my round-up of latest news, podcasts, blogs on all areas of book marketing, publicity and creative from May 2018.
Here's my round-up of latest news, podcasts, blogs on all areas of book marketing, publicity and creative from April 2018.
Keep readers coming back to your website with fantastic blog content. Be inspired.
Here's my round-up of latest news, podcasts, blogs on all areas of book marketing, publicity and creative from March 2018.
My speech at The House of Lords supporting the Alliance of Independent Bookshops. With huge thanks to Simon Key of the Big Green Bookshop.
Traditionally published authors are spending their own money on their marketing - I was surprised to the extent that this is going on.
Author, Kerry Wilkinson gives his advice on writing effective book blurbs.
A totally transparent email marketing campaign of a Lounge Books deals email. And I give you lots of tips on making email marketing work for you.
If you're an author looking to learn more about book marketing, publicity and gain some tips and techniques for selling more books, then put these events at the fair in your plans.
Not sure if you should build your newsletter list or if email marketing sells book. Follow these very practical ideas for launching your author newsletter and building your list for free.
Award-winning designer Mark Ecob on how to get the best out of working with designers.
Discover the essential book marketing podcasts for authors.
Author and expert, Tim Hughes gives his tips on how authors can sell on social.
Make sure your author website works hard for you. I have critiqued Lounge Author member Lulu Allison's website and explained some best practice.
How can I tell if I'm spending time on the right things and know if anyone is seeing it? Self-published author Mark Brownless asks.
If you're unsure exactly what an author platform is or why you might need one, this post will walk you through the essential elements.
I've chosen 15 authors who are brilliant at Twitter. They all use it slightly differently, but show off its potential brilliantly.
Looking for bookish inspiration and not sure which booktubers to start with..... here are my picks.
If you love podcasts and enjoy listening to lots of book chat, then check out these 12 bookish podcasts.
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tips, case studies and expert advice